Text Box: SUBJECT GUIDE BUSINESS ADMINISTRATION - MARKETING This guide identifies some of the sources available in James B. Duke Memorial Library for conducting research in the area of Marketing. Our collection consists of reference materials, periodicals, newspapers and electronic databases. The online catalog provides information by subject, title, author, and words in the title. The General Collection is on the 2nd floor. Reference books, current periodicals, bound periodicals, and microforms are located on the 1st floor. The Library also provides access to a number of resources via subscription based electronic research databases and the World Wide Web. Completing a library assignment or research project will entail consulting a combination of print, electronic and World Wide Web resources. Internet resources should be evaluated based on their source using the same criteria that one would use for evaluating an individual text source.

Reference Books
Text Box: Journal of the Academy of Marketing Science  Journal of Marketing  Journal of Marketing Research  Journal of Retailing  Sport Marketing Quarterly

Periodicals (Print)

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